So the story, again, I think gets in the way of the learning. I know that you want to engage your student audience but this was a little much, again.
I really liked the Differentiation lesson. One of the things I talk about in my EMTX 1000 course is that being able to distinguish yourself in the market place is absolutely vital, especially in technology. I wish they would have used a technology example more than a B&B because it would have served my class better.
The one I really liked was the Marketing Benefits vs Features. In the EMTX 1000 class when you are promoting either your consulting business or working with your CTO understanding your strengths and marketing them are keys to being successful. I liked this particular module, even though it dealt with pottery, because it was pretty straightforward on what it is you need to do run a successful ad campaign.