Tuesday, September 22, 2015

Week 3 - Marketing - Unique Value Proposition

After completing the unique value proposition module, I could see a lot of value in using this concept in my FSSE 1000 classes.  Having students look at what their unique value proposition is, and what would give them the edge over someone else applying for the same job.  Having students REALLY think about marketing themselves for a position and investing in themselves to make them the most qualified and attractive candidate for their dream position.

So many of our students come to college with big dreams. While I don't want to be the crusher of dreams; I do want them to take a realistic look at what steps they are going to have to take and what sacrifices are going to have to be made to get to where they want to go.  I believe that the first semester of college is the place to get that realistic picture, map out that realistic path, and create that realistic plan to their success.


  1. I love your idea of applying unique value proposition in your class. I, myself, have students do this during the last semester of the program right before they graduate and have them apply this to their resume. I want to show them how to "stand out" from other dental hygienist applying for the same position. It is so important this day and age especially when there is so much competition in this job field. I tell them to look at all of their work experience and pull something positive from each job. They think that putting a job as a server in a restaurant isn't necessary but I tell them to pull our their customer service skills from that position and include that in their resume. This would be an example of UVP for that student over another that has never worked in customer service.

  2. These are great ideas. I think the UVP would be great to include in a portfolio or internship class. Students have to learn to showcase specific skills rather than generic ones. So many of my students answer the question, "Why do you want to work in the hospitality industry?" with the very boring, "Because I like people." That's not enough in today's world.