The introduction of this module talked about the time factors involved with social media marketing; however, the module did not address those factors. A brief mention of social media coordinating software, such as Hootsuite, would be helpful. I've found that social media marketing can take a tremendous amount of your time and time is money for all of us, especially a small business owner. The planning tools are helpful because they help you develop a strategic and organized approach to social media marketing. If you do not take this type of approach, you will spend your entire day working on social media and your business will suffer.
I found the links at the end of the module to be invaluable. They provide more in depth information than the learning module. I will definitely utilize the links in my social media classes.