Tuesday, October 6, 2015
Week 5: Communication - Your Target Audience
I could use this entire module next semester for my hospitality marketing class. One of their projects will be to develop a marketing plan for a restaurant, a hotel, or a bed-and-breakfast. The "story" for this module revolved around developing a survey for a guest house (or bed-and-breakfast). The resources included tutorials in survey development and the use of Survey Monkey. I have done a fair amount of survey development myself and I like the tips about keeping it short and simple and only measuring one variable at a time. This module was easy to navigate.