Wednesday, October 7, 2015

Reflections on Communications: Your Target Audience by Stephanie Phillips

This has been a very crazy, busy week for me so I only had time to view one module. I chose the "Your Target Audience" module. I found this module very interesting. I have been wanting to learn how to create online surveys to use for my classes. I enjoyed the activity that walked me through picking the best questions to ask to find your target audience. It reinforced the point that you should have a clear objective going into the survey, to use clear and simple language, avoid leading questions, be concise, and avoid using double barreled questions. It also helped me realize that simply restating a question may appeal to my participants more and I may receive more honest answers by doing so.

My husband and I also own a small business (bookstore) here in Athens and I found it very useful for us. We will certainly use this information to help build our business. Survey Monkey seemed very user friendly. It did not discuss if there are any cost related to using the site or if it is free to create the survey. Has anyone ever used this before and if so, how did you like it and does it cost anything to use?

4 comments:

  1. Hi, Stephanie. I have used Survey Monkey. It is free for a certain number of questions and for a limited number of new surveys.It even does calculations and builds tables and graphs for you on this free user level--or at least it did when I used it last in 2013. That could have changed by now, though.

    You can pay a fee to have expanded access and privileges for multiple users. Check it out-- https://www.surveymonkey.com/-- and you can find out whether free or paid access is what you need.

    Happy surveying!

    Brenda

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  2. Off topic question: What's the name of your bookstore? I love local bookstores and always want to visit them.

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  3. I thought the target audience module was helpful also. I thought it really got me thinking about who is buying my product and therefore what ways I can reach that target audience. It also addressed that the easiest way to advertise might not be the best way to reach your target audience. So I felt like it really did get across some good points. I haven't ever used Survey Monkey but I get Survey Monkey surveys all the time. So it was definitely interesting to see that resource.

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  4. I thought the target audience module was helpful also. I thought it really got me thinking about who is buying my product and therefore what ways I can reach that target audience. It also addressed that the easiest way to advertise might not be the best way to reach your target audience. So I felt like it really did get across some good points. I haven't ever used Survey Monkey but I get Survey Monkey surveys all the time. So it was definitely interesting to see that resource.

    ReplyDelete