Reflections on Communications: Your Target Audience by Stephanie Phillips

This has been a very crazy, busy week for me so I only had time to view one module. I chose the "Your Target Audience" module. I found this module very interesting. I have been wanting to learn how to create online surveys to use for my classes. I enjoyed the activity that walked me through picking the best questions to ask to find your target audience. It reinforced the point that you should have a clear objective going into the survey, to use clear and simple language, avoid leading questions, be concise, and avoid using double barreled questions. It also helped me realize that simply restating a question may appeal to my participants more and I may receive more honest answers by doing so.

My husband and I also own a small business (bookstore) here in Athens and I found it very useful for us. We will certainly use this information to help build our business. Survey Monkey seemed very user friendly. It did not discuss if there are any cost related to using the site or if it is free to create the survey. Has anyone ever used this before and if so, how did you like it and does it cost anything to use?